Framework Applied: Growth
Challenge
Litmus aimed to boost trial subscriptions and reduce customer acquisition costs while scaling their organic presence.
Our Approach (Growth Phase):
- Updated SEO metadata across 100+ blog pages and 10 core pages for stronger organic visibility.
- Combined paid media campaigns with SEO improvements to balance cost efficiency with growth.
Results:
- 226% increase in trial subscriptions over six months.
- 206% growth in paid activations.
- 15% month-over-month growth in organic traffic.
- 45% reduction in customer acquisition costs.
