Framework Applied: Track + Scale
Challenge
Paystand wanted to reduce acquisition costs while accelerating growth in Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
Our Approach:
- Track Phase: Built robust attribution models to connect marketing spend directly to pipeline and revenue.
- Scale Phase: Applied targeted campaign optimization to continuously lower costs and boost conversion volume.
Results:
- 35% reduction in cost per MQL (YoY).
- 56% increase in MQL volume (YoY).
- 41% increase in SQL volume (YoY).
- Sustained ARR growth: 72% in 2020, 3% in 2021, projected 12% in 2022.
