And while it’s not as novel or revolutionary as it was a few years ago, it still remains a vital aspect of any successful marketing platform.

You can’t ignore content marketing, no matter what kind of business you have. Content marketing exists to help a customer navigate their way around a problem and find the solution within your content. Then, when they’re ready to buy, they’ll remember you and how you helped them.

Managing a content marketing strategy means creating a deliberate message that filters through all your content. It has to be consistent with the same voice every time. It’s about building trust. The customer should be able to find what they’re looking for and keep your brand in mind the next time they’re ready to buy.