Framework Applied: Growth
Challenge
BizBen needed to improve their organic visibility and address technical SEO issues that were limiting performance.
Our Approach (Growth Phase):
- Evaluated and prioritized 13 key templates, focusing first on “Active & Inactive” pages.
- Recommended optimizations for ~360 city-specific URLs to capture local intent.
- Prepared a toxic backlink disavow list (~300 backlinks) for Google Search Console.
- Conducted keyword research to identify high-impact opportunities.
Results:
- Improved technical SEO foundation for sustained organic growth.
- Positioned BizBen to rank more competitively for city-specific searches.
- Mitigated risk from harmful backlinks.
