Framework Applied: Track + Scale
Challenge
JVM Lending needed a clearer view of which marketing activities were truly driving results. Their campaigns lacked accurate tracking, and acquisition costs per qualified lead were climbing.
Our Approach:
- Track Phase: Implemented advanced attribution to precisely measure marketing impact on lead generation and conversions.
- Scale Phase: Optimized campaigns based on attribution data, reallocating budget to the highest-performing channels
Results:
- Drove 36% year-over-year growth in organic traffic
- Increased SEO-drive new user acquisition by 32% year-over-year
- Boosted paid search new user acquisition by 183% year-over-year
